CRYSTAL / Next-Gen Nail Care Brand Concept

Hi, guys! We hope that your work life and life, in general, are treating you fine and that you all are having a great time reading our blogs and using them for your personal and professional projects. For today’s blog, we wanted to share this super cool and futuristic approach of a nail care brand that focuses on serving the next generation and we can’t wait to share everything that you guys need to know to make the most of our today’s blog. But before we formally begin the blog, we would like to take a moment to thank you guys for the kind support that you send our way and for always encouraging us to keep creating the content that we love to create. And we would like to see more of that happening in the future.

If you guys are our regular readers, then we are sure that you know by now that we love to feature the work of graphic designers, logo artists, and creative brand managers who are working on unique and effective ideas around the globe. In addition to that, we also like to talk about those brands that are doing exceptionally better than their business rivals. What we are about to share with you guys today is something not only fascinating but if you are into skincare and more, then you would have an exciting time checking out how this brand stands apart from the crowd for they apply futuristic and science-backed approaches to get things done and we are just in awe. So, let’s look at CRYSTAL’s brand concept in this part of our blog!

First things first, we would like to share something personal with you guys; we LOVE nail care and how it just changes our mood and makes us feel confident in our skin. So, whenever there is a nail color or two, we know that we have to apply it, you know. But what’s different about CRYSTAL is that it combines beauty and allows the customers, the next generation of people to visualize and imagine a new world. Now, be honest and let us know in the comments if you ever thought that a nail care brand or even a beauty brand would do something of the sort. Because honestly speaking, we didn’t think that could happen (but it did and we are so glad that we are talking about it in today’s blog! 💅).

Allow us to also share that CRYSTAL does not only work on a futuristic brand concept but they have made the packaging shape so fascinating that you won’t be able to resist getting your hands on a couple of their products. But we would like to ask a question: is that all; that you think of a brilliant idea just like that and then roll out your branding and communication and start selling your products? We are sure that you guys will say no because that’s the correct answer to the question that we have asked. And here is why:

When it comes to doing something different while there are thousands of brands that are already running their businesses in the same category as yours, then you have to make sure that you are also bringing good stuff to the table. Because otherwise, people are already buying their things from brands that know how to fulfill their needs, right?

And what does it truly mean to bring something new to the table as a brand? Well, for starters, you guys should know and understand the brand inside out and then, of course, you would also like to know the type of audiences you will have to cater to. By doing so, you will be able to create the content that your target audiences can resonate with. For example; the concept and brand design team of CRYSTAL incorporated 3D modeling and visualization to shoot the shots and to create the overall communication for the brand. They did it by foreseeing the future in the relevant niche and then working on it to get their desired results. That requires research, patience, and a go-getter attitude to get things done.

That’s all for today! If you guys liked reading our blog, feel free to let us know how you plan to make the most of all that we have shared with you guys. Also, we want you guys to share this blog with the people that you love and care for and while you are at it, don’t forget to send in your special requests so that we can start working on them and be back here with your requested content and more super soon. Until then, keep reading our blogs and sharing them with your personal and professional circles.

Credit: https://www.behance.net/gallery/195921261/Crystal-Nail-Care