Packsmith Logistics | Brand Identity Design for Inspiration

Well, hello there! How are you guys doing? We hope that all is well at your end and that you guys are also having a nice time reading our blogs and utilizing them for your personal and professional projects and then some more. For today’s blog, we wanted to share a couple of tips and tricks to develop an effective brand identity design. And along with that, we would also like to Packsmith Logistics’ brand identity design for inspiration so that you guys can get started with your upcoming projects in no time. But before we do that, we would like to take a moment to thank you all for the love and support that you guys send our way and for also making sure that your friends, family members and colleagues are not only reading our blogs but they are making the most of them too. And we would love to see more of that happening in the future as well.

First things first; make sure that you guys know and understand the brand inside out because that’s when you will be able to learn about its true essence. You can do that by conducting thorough research within the industry of your business and then also getting to know about your competitors more than you already know. Moreover, you would also like to work on a couple of things like defining the brand mission and values. Then, you would like to know the kind of emotions that your brand can evoke and so on. And we must say that you should never dive into the practical steps of developing the brand identity designs without completing the basic steps. Also, if you are unclear about what this step can do then allow us to mention that with this step, you will be able to create a better and more effective brand identity design than you ever could.

We are sure that you guys are familiar with the concept of creating mood boards and we are very happy to share that for an effective brand identity design, you guys must develop a mood board or two so that it can guide your creative and design processes. And for starters, you would like to get your hands on as many images, color schemes and typography ideas as you can so that once you sit down with your creative and design teams during brainstorming sessions, you guys have a pool of references to look at and then create something of your own that would be interesting, unique and will also help you guys get things done in style.

Additional tip: You can create mood boards manually or by using one of the best platforms that exist that is Pinterest. And if you are comfortable with other newer options too, then feel free to make the most of them so that you can create amazing mood boards for your upcoming brand identity projects.

We would also like to mention here that creating a brand identity design is more than just the logo of the brand. And no, we are not asking you guys to not prioritize the logo designs, we are only asking you guys to focus on every tiny detail that matters so that you can create the best of the best brand identity designs that would ever exist. We also want you guys to be experimental with your thoughts so that you can achieve your goals in the best ways possible. That said, let’s now have a look at how Packsmith Logistics worked on their brand identity design which is more than just perfect.

A little introduction of the brand itself would be that the brand wants to better the logistics game when it comes to brands and customers so the creative minds created a brand identity design that could instantly build a trust factor and could also engage with the customers right away. Angled rectangles and dynamic graphic elements were created and used to make designs that are visually engaging and serve the purpose well. In addition, the logomark is created in such a way that it shows not only an open box but also a silhouette of a home so that the potential customers can feel at home while engaging with the brand. Feel free to find out more about Packsmith Logistics in the featured identity design.

That is all for today, everyone! If you guys liked reading the blog, don’t forget to share your valuable feedback with us in the comments section below. While you are at it, we would also like you guys to share this blog with the people that you love and care for so that they can also work on some interesting brand identity designs for their businesses or the ones that they are associated with. Lastly, we want to encourage you guys to send in your special requests so that we can start working on them and be back here with your requested content and more super soon.

Credit: https://www.behance.net/gallery/192019331/Packsmith