OOONO | Road Safety System Brand Identity Design

Hi, everyone! We are back with yet another super useful blog of ours and we are sure that you will have an amazing time reading it, especially if you are looking for inspiration to develop a brand identity design. And know that we can’t wait to share everything that you guys need to know to make the most of today’s blog but before we do that, we would like to take a moment to thank you all for the kind support and love that you shower us with and for also ensuring that your favorite people are reading our blogs and making the most of them too.

In this part of the blog, we are going to be talking about how you can develop an effective brand identity design while ensuring that you stay ahead in the game. So, make sure that you read the blog till the end to know more to make informed decisions.

First things first; always make sure that you know the brand inside out – that is one of the most crucial steps and will help you ensure that you are on the right track. Knowing the brand directly means that you would like to understand its core. Well, for starters, you would like to work on the mission statement. And you can do that by defining the aims that your brand wishes to achieve. In addition to that, you would also like to work on clarifying your vision and values as well so that you know what will drive your business in terms of long-term goals and other brand principles.

The next thing that you would like to do is to fully understand your target audience because they are the people you are going to communicate with, right? So, it is important to know what they like and what they don’t. Moreover, knowing about the demographics of your target audiences will also help you bring something new and exciting to the table by understanding the market gap. Speaking of the market gap, we must mention that you should also research to know and understand how your competitors. By doing so, you will be able to do better than in every sense of the word. Also, do not make it unhealthy by taking jabs at your competitors because it’s 2024, and doing such things seems petty on a brand’s end, you know!?

Your next step would be to develop a narrative for your brand. Allow us to help you get started with that. Developing a brand’s narrative means that you will have to work on a compelling story to share with your target audience; this story can let them know who you are as a brand for example; if you are a caregiver brand, a service brand or a regular brand that caters to the basic needs & demands of your audiences. Here, we must also mention that the brand whose brand identity design you are shortly going to check out happens to be a caregiver brand as they came up with the idea of making roads safer for anyone and everyone – and not just roads but personal spaces as well. We would also like to add here that with their innovative technology, the brand has successfully played its role in making roads more predictable and God willing, by using their devices, you will be safe if you are making the right decisions – whether you are at home or on the road.

Coming back to the development of brand identity design, we would like to conclude the blog by sharing a couple of tips to help you get started with your next big project.

Once you have worked on the brand’s narrative, you would like to develop the visual design elements such as the logo along with finalizing the color palette, typography, and more as you will be utilizing these elements for all sorts of communication. Also, make sure that you evolve with time to ensure that you are keeping up with the modern-day trends and needs of your target audience.

That is all for today, you guys! We hope that you liked reading this blog and that you will also take some time to share your feedback with us in the comments section down below. And while you are at it, don’t forget to share this blog with your friends, family members, and favorite colleagues so that they can also check out OOONO’s brand identity design and also get inspired in their ways. Lastly, feel free to share your special requests with us so that we can be right back with your requested content and more super soon. Until then, keep reading our blogs and sharing them with the people you love and care for.

Credit: behance.net/gallery/198678131/OOONO-Brand-Identity